Ajax Amsterdam and adidas launch Champions League Kit

Introducing the new Ajax Amsterdam 2020/21 third shirt from adidas. The black-gold shirt pays tribute to the 1st European Cup 1 victory, 50 years ago next season. The third shirt will be used for the club’s European away matches in the upcoming season.

This is symbolized by the golden laurel wreath under the Ajax logo, with the number ’50’ in the middle. Also on the inside of the neck is the inscription ‘02.06.1971 ‘: the date on which Ajax started the 3-year hegemony in Europe in Wembley Stadium, later followed by other European victories and successes including the Champions League victory in 1995. Ajax will perform for the first time in the new outfit in the exhibition match against Red Bull Salzburg on Saturday 22 August.

The shirt shows a subtle contrast between the dark gray and black, making the iconic stripe in the middle of the shirt visible. The design of the shirt thus maintains a clear connection with the classic Ajax outfit. 

In addition to the predominantly black outfit, several gold details have been added: from the sponsor logos to the special club logo embroidered on the chest. The 3 adidas stripes on the shoulders, bottom and socks are also gold, as is the print on the back.