PSV Eindhoven revealed their new 2020/21 third shirt from PUMA Football. The third kit was launched yesterday at sundown in ‘The City of Light’, as a tribute to Eindhoven’s GLOW art festival.
Eindhoven is recognized around the world as ‘The City of Light’, a city vibrant with culture, collaboration and global influence. In 1891, Eindhoven’s very own Philips opened their first light bulb factory and soon became the biggest light bulb supplier in the world.
PSV (Philips Sport Association) was formed in 1913 by and for employees of the organization and is deeply connected to the city and its cultural influence.
The annual GLOW festival, which was has been held in Eindhoven since 2006, celebrates the latest innovations as artists and designers from all over the world present their light structures before projecting their art onto buildings all over the city, truly turning Eindhoven into ‘The City of Light’.
The new PSV Eindhoven Third kit embodies the history and culture of this forward-thinking city, with the red highlights in the graphic paying homage to the city’s GLOW festival.
The new shirt is equipped with PUMA’s thermoregulation technology which provides an improved moisture management system to maintain the perfect body temperature.
Combined with laser-cut perforation on the front and engineered jacquard at the back, the jersey offers the latest in fit and mobility for optimal performance.