PUMA unveils Africa national team home & away kits celebrating culture

PUMA presents the vibrant new African national team home and away kits.

The kits proudly celebrate the heritage and culture found in each of PUMA’s five African teams. Each kit features iconic national motifs re-contextualized into brilliant all-over graphics printed onto their fabrics.

“Our aim is to celebrate each nation’s culture and history. For the fans we want them to have an emotional connection to the kits whether they are home or away from their country,” PUMA spokesperson David Bremond said.

“We want them to wear their colours with pride and to remind them of their home culture wherever they are in the world.”

EGYPT

Celebrating the richness and uniqueness of Egypt, the new kits feature bold statement graphics inspired by Egyptian cultural identity.  

Traditional hieroglyphic icons bring to life the timeless heritage of Egypt through unique all-over graphics featuring five symbols of national identity: the sun, the River Nile, the desert hills, the pyramids and traditional geometric patterns.

GHANA

The vibrant new kits feature a pattern inspired by traditional Ghanaian tapestry, craftsmanship and design, paying homage to timeless Ghanaian creativity. 

The new kits reflect the intricate art of weaving, rich in detail and steeped in traditional beauty. The Away kit features a colour palette inspired by Black Star Independence Square found in the capital city, Accra.

SENEGAL

The new national team kits honour centuries of craftsmanship with bold patterns and vibrant colours drawn from traditional Senegalese textile making culture. 

Taking traditional printing processes through a modern filter bringing dynamism and vibrancy to the pitch.

IVORY COAST

The new Home and Away kits celebrate the Federations ‘Les Elephants’ nickname with all-over elephant print graphics.

MOROCCO

The new kits are inspired by Morocco’s national craftsmanship and design tradition found in art and culture, recontextualized in an all-over geometric print graphic. 

  • PRICE: R999
  • IN-STORE DATE: 5 November 2020
  • Retailers: PUMA.com and selected PUMA stores

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