New Balance strike deal to become AS Roma’s new kit manufacturer

AS Roma and New Balance Football have officially announced their upcoming partnership, which will commence at the beginning of the 2021/22 season.

Speaking on the new deal with New Balance, Roma CEO Guido Fienga said: “This agreement represents an important step for the club and our ambitions to continue growing. New Balance are globally recognised as leaders in their industry and we are convinced this new partnership will mark the start of many great new opportunities for our brand.

“We are delighted to entrust the creation of our bespoke kits to them, and cannot wait to see AS Roma players wearing the new shirts.”

New Balance Football General Manager Kenny McCallum said: “We are delighted to welcome AS Roma into the New Balance family,” said Kenny McCallum, the General Manager of New Balance Football.

“We are talking about more than just a football club here: the Giallorossi have a style and approach that is unmatched in their sport, showing a deep sense of social responsibility and community spirit. We are immensely proud to be working with the club in order to bring our innovative approach to kit design and development to the beautiful world of Italian football.”

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