Palmeiras unveil their new home shirt for the 2021 season – which features a design that represents all homes that share in the support of the club.
The campaign “Wherever It Is Green, We Live” presents the new line through a manifest video that celebrates locals that characterize Casa Alviverde and the achievements that paint the story green.
The PUMA campaign was created to enhance the lively homes that spread across neighborhoods, cities and countries. All green spaces that characterize and highlight the presence and plurality of the club.
All of these houses will be represented by the HOME shirt. The five crowns of 1951, translated into the AWAY shirt, represent the conquests that spread the green and, consequently, helped in the construction of more lively houses across the country and the world.
“The new shirts come to crown a very happy season on the field and to design a promising new year, together with a solid partner like PUMA, who understands the spirit of life. We hope to continue writing this success story for the next few years,” said Palmeiras president Mauricio Galiotte.
“The new uniforms pay homage to the various white houses, be it the home of a supporter, a bakery or workshop where they hang a club flag, paint the walls green and serve as meeting places. Green points that also go down in history with the club’s achievements,” said Fabio Kadow, marketing director at PUMA Brasil.
“We have reached the third year of the partnership with Palmeiras celebrating an incredible season on and off the pitch in 2020 and increasingly motivated to build a history with the club,” he added.