Today, adidas reveals the Juventus home kit for the 2020/21 season. In a representation of the evolving spirit of a club still respectful of its traditions, the updated shirt sees a classic aesthetic given a modern refresh, inspired by the world of modern art.
Synonymous with the club’s core identity, the shirt sees the reappearance of the iconic black and white panelling, following the celebrated split design of recent seasons.
When deciding the approach for the 2020/2021 tournaments and leagues, adidas wanted to provide a fresh take on the stripes that have long represented unity between fan and player, past and present.
Taking inspiration from the unity of art and football – and their shared celebration of creativity and identity – the resulting shirt reimagines the classic stripes with a unique brushstroke approach on its front and sleeves. The result is a shirt that keeps with the traditions woven into the club’s DNA, while signalling a fresh era for Italy’s most successful team.
Adding elegance to the iconic black and white, the colour gold is prevalent throughout the kit, including within the brushstrokes, club crest and sponsor detailing. The club’s crest itself has evolved this season, it is an iconic symbol that has been given an innovative twist, still in-keeping with the club’s traditional DNA.
Continuing the modernization of the club’s classic iconography, the home shirt features HEAT.RDY – KEEP COOL, adidas’ cooling innovation that keeps the wearer feeling dry and confident in the game. The replica shirt offers similar benefits with AEROREADY – FEEL READY, a technology that helps players feel comfortable and ready to play.