Olympique Marseille revealed their new 2020/21 third shirt from PUMA.
Since the start of its partnership with Olympique Marseille, PUMA has been developing its campaigns, its speaking engagements and its product lines by drawing on the characteristics of the Marseille identity and the club’s values.
The launch of the home and away shirts for the 2020/21 season is part of the “cOMbat continues” campaign which pays tribute to the commitment of the club, the supporters, the players and the city, all together to meet the challenges. great challenges of this new season.
The third shirt symbolizes the return of Olympique de Marseille to the biggest European stage and it is an opportunity to shine the Marseille identity beyond French borders.
This new European kit is unveiled during one of the first highlights of this new European campaign: the group draw. The players will open it in a match in a European-level opposition to Lyon on October 4.
For this shirt, PUMA and Olympique Marseille have chosen to honor art and more particularly music since Marseille shines on France on many levels but Marseille hip-hop has also become an institution and a emblem of Marseille culture through the ages.
From the 90s, Marseille was a pioneer city on the hip-hop scene with the emergence of real references of this musical movement. Today, it is still one of the most important breeding grounds for young talents proudly wearing the colors of their city and their club.
The Olympique Marseille third shirt is equipped with technology: an NFC chip giving access to “Money can’t buy” prizes intended for supporters as well as exclusive surprises throughout the season. This content will be available by scanning the chip from the OM App.
This chip is housed at the bottom of the jersey in an embroidered badge: 111 BPM. This embroidery refers to the 111 districts of Marseille and to “Battements per Minute”, a symbol of the deep attachment of Marseillais for their city and each of its districts. These NFC chips will be present in the jerseys sold on the French market.